Innovative Strategies For Next Level Ratings And Revenue 
 Radio Management ● Sales Management ● Programming

Before you venture into a long-term partnership with Strategic Media Sales, you may want to “put your toe in the water to test the temperature”.  Strategic Media Sales is service driven … our philosophy is “the more you give the more you get” and we bring those values to the table in everything we do for our valued clients.

We are therefore happy to demonstrate our worth to your radio stations and media corporation by developing “Quick-Fix” projects and strategies for the short-term, in the belief your revenue stream, ratings performance and financial return will come back to you many times over and above the small investment in our short-term project fees.
 

Your Investment

Strategic Media Sales can structure a fee for service, or we are happy to forge our initial partnership based on a performance fee or commission.  Our goal is to have our clients feel absolute comfort and be totally at ease with our professional relationship and business alliance.  Call or e-mail us TODAY for an insightful free consultation on how we can bring substantial value with improved financial performance levels for your radio stations and media business unit.
 

Management consultation can be wide ranging … from budget strategies, to staffing, to sales controls & management systems, through team training, bottom-line performance strategies, or even just simply affording you the opportunity of taking a vacation and getting away for a fresh perspective.  You may also feel that two heads are better than one and would appreciate a second opinion that, for confidentiality reasons, you can’t get internally.  Strategic Media Sales is there to be your sounding board, barometer and business partner.

Program Consulting
The right station programming and formatics are always paramount to next level revenue growth.  Strategic Media Sales’ Program Consultant Bob Raleigh, is one of the most respected radio programmers in America today.  Bob spent 7 years as the Director of Country Programming for one of the “Top 3 Majors” in the United States – Cumulus Media, overseeing 45 radio stations coast to coast.  We can make him available to your stations to ignite your Arbitron numbers and drive revenue.
 

Budget performance systems, to sales control systems, sales incentive programs, mentoring (two heads are better than one), advertiser presentations, long-term revenue planning, short-term sales boosts, next level revenue strategies, seminars, workshops, sales concept development, team training.
 

Getting the sales team on your side can often be a challenging obstacle to revenue generation and financial rewards.  Perception is everything!  Your team has to “buy into" station sales concepts for you to maximize results driven sales strategies.  Team “sell-in” presentations could be your answer. Strategic Media Sales specializes in team “sell-in” PowerPoint presentations to get the team on side and committed as partners in our success strategies and sales concepts.
 

Strategic Media Sales Budget Performance System© gives Sales Management tighter controls and delivers higher levels of accountability from your sales team.  The SMS Rate Management System© and Inventory Control System© enables Sales Management to calculate your available inventory, average rate, rate to budget and daypart rate … all at a glance and with just a couple of mouse clicks. Check the performance details by clicking the “Software Solutions” tab at the top of the page or click here if you’re ready to surf elsewhere in our website Strategic Media Software Solutions
 

Strategic Media Sales seminar and workshop presentations can be tailored and customized to meet specific challenges facing your radio station, media business unit or cluster.  Click on the “Seminars” tab at the top of the page, or simply click on this link: Strategic Media Seminars
 

Strategic Media Sales half and one-day workshops can be tailored and customized to address specific challenges within your team.  The workshops are interactive by installing sales projects and setting goals for achievement with accountability checks and balances.  Click on the “Workshop” tab at the top of the page, or simply click on this link: Strategic Media Workshops
 

Sales performance strategies differ from one team to another and from one salesperson to the next. Strategic Media Sales can develop a fully customized team incentive program designed to motivate next level sales achievement and optimize team budget performance.  Discuss your individual requirements with us and we’ll be happy to provide you with various options based on weekly, monthly and/or annual incentive programs ranging from smaller rewards through vacation and vehicle rewards incentives.
 

Power marketing our partnership strategies to your clients WILL achieve next level revenue growth for your radio stations and media corporation.  Strategic Media Sales has developed a number of advertiser strategies to advance long-term revenue opportunities for your radio stations, media business unit and cluster sales teams.  Our strategies range from comprehensive off-site advertiser business retreats to simple advertiser PowerPoint presentations to achieve lengthier business partnerships with your station clients.  Call or e-mail us TODAY for a confidential consultation.
 

PowerPoint presentations for long-term business partnerships with your advertisers.  Team “sell-in” presentations and strategies to maximize sales performance.  Presentations to spearhead advertiser sales growth through branding.  On-site presentations to your advertisers directly from Strategic Media Sales in partnership with your radio station's Sales Management or even your Account Managers.  All with the vision to generate dynamic next level revenue growth and powerful bottom-line performance for your radio stations and media corporation.  Click on the "Presentations" tab at the top of the page, or simply click on this link:  Strategic Media Presentations
 

Too many advertisers claim that “radio doesn’t work!”  That’s why radio commands only a 6% to 8% share of the national ad dollar.  Sadly, in many cases, we in the industry are to blame.  Radio is a mighty powerful advertising medium with fantastic cost efficiency, we simply need to demonstrate to advertisers that “Radio Works!”  Strategic Media Sales will share the secrets which will enable your sales team and Account Managers to forge strong and lasting partnerships with their clients.  Your Account Managers will be perceived by your advertisers as a resource to grow their business, rather than just another time wasting salesperson with little or no value.
 

Advertisers constantly wrestle with the question of branding versus call to action marketing and advertising.  Our “branding” presentation for your station’s clients will powerfully address this question for them and deliver a commanding incentive for your advertisers to increase their spend or invest long-term with your radio station or cluster.  If we could show your advertisers how to substantially increase their profitability, your radio stations and media corporation will become an indispensable must buy resource, thereby delivering significant bottom-line growth for your stations. A powerful and compelling Win-Win!  Click on the "Presentations" tab at the top of the page, or simply click on this link:  Strategic Media Presentations
 

Sales promotions, annual business development, rate performance, advertiser presentations, budget and sales strategies … any of the items from the above menu of services, or concept development specifically for your radio stations and media corporation’s unique and individual market challenges. Strategic Media Sales is your partner and business ally to implement top and bottom-line growth strategies.

Obviously with the diversity of “Quick-Fix” partnership options detailed in the above menu, Strategic Media Sales will draft customized blueprint options for your evaluation to help meet your immediate challenges head-on.  Contact us NOW to fully explore the opportunities we can create for your radio stations and media business corporation.  Call us TODAY at (616) 855-2331 (United States), or e-mail us: StrategicMediaSales.com
 

Strategic Media Sales
Radio Management Consultants ● Radio Sales Consultants
Radio Programming Consultants

Grand Rapids MI ● Atlanta GA ● Sydney Australia